Donating to charities often involves navigating separate platforms for each nonprofit, leading to a fragmented experience that complicates donation management, transparency, and discovery.
Discovery: Finding the right nonprofits aligned with their passions.
Friction: Multi-step, cumbersome donation processes.
Transparency: Difficulty in tracking donation impact and obtaining receipts for tax purposes.
There was a need for a single platform where users could discover causes, donate seamlessly, and manage their contributions, all in one place.
The core objective was to create a platform that allowed users to discover nonprofits, donate seamlessly, and track their donations - all while laying the foundation for future growth and feature expansion
After assessing our direct competitors, we summarized our feedback into two simple categories.
Strengths
Weaknesses
Profile Onboarding
The user is guided through an onboarding process that collects data about their donating preferences to make their experience on the platform personalized.
Following Nonprofits
Users follow nonprofits and receive custom notifications on their latest campaigns and updates.
Explore Page
Users discover nonprofit organizations, needs, and campaigns through categories like clean water, education, or hunger relief. They filter nonprofits based on cause category and other custom segments.
Tax Automation
Impact & Transparency
By offering consolidated tax receipts and real-time updates on donation impact, Myte builds trust with users, ensuring they understand exactly where their money is going and how it’s helping others.
* Please note that organization names and images are placeholders used for design purposes.
We launched the MVP and gathered feedback from users to optimize key features like donation ease, nonprofit discovery, and engagement with personalized content.
Key Testing Insights
1
Streamlined Giving Process
The integration of Apple Pay and Google Pay, combined with the mobile wallet, significantly reduced friction, making it easy for users to donate in just one or two clicks.
2
Optimizations
Adding SSO option via Apple and Google accounts to make onboarding faster and more user-friendly.
Enhancing the explore page with additional cause categories and custom segments made nonprofit discovery even more personalized.
3
Explore Page Engagement
The ability to discover nonprofits through specific causes led to higher user engagement, as people felt more connected to the causes they were passionate about.
After Validating the MVP, we scaled Myte with advanced features to enrich the user experience and provide more robust functionality for both donors and nonprofits.
Single Sign-On via Apple or Google
Seamless User Experience. Users register and log in with Apple or Google accounts for a quicker, more streamlined onboarding process.
Mobile Wallet Integration
The core value proposition of Myte is the frictionless discovery-to-donation experience. The integration of mobile wallets and payment platforms like Apple Pay, Google Pay, and Stripe makes giving as easy as one tap, ensuring donors can support causes without barriers.
Make Myte a Habit
Helping users create small habits to amplify their impact. Reoccurring payments are managed easily in your wallet.
Custom Nonprofit Profiles
Nonprofits have detailed profiles that showcase their impact, campaigns, and ongoing needs, allowing donors to better understand the the impact of their donation
Unique Donation Options
Users choose between donating to specific needs, contributing to broader campaigns, and general impact funds. Users can schedule one-time or recurring donations.
Advanced Nonprofit Search
Users search for nonprofits based on a range of factors, including cause, location, and impact metrics, providing a more tailored experience.
Enhanced Nonprofit Explore Page
Cause categories and custom segments help users discover nonprofits that align with their values.
Users can tailor their algorithm to better suit their giving needs. By interacting with content & providing feedback like "save" or "I'm not interested" will in turn, present them with a feed full of causes they are more likely to donate to.
Users receive reminders of the impact they've made. In turn, encouraging repeat behaviors of small, consistent donations.
Comprehensive Approach to Problem-Solution Fit:
At Novel Ventures, we go beyond building platforms—we solve critical problems. With Myte, we addressed the fragmented donation experience by removing friction points and making charitable giving more accessible, rewarding, and efficient. Our in-house dev shop brings together expertise in business planning, product development, and operational strategy to ensure every project solves real user pain points.
Client-Centered and Industry Expertise:
Our dev shop’s strength lies in client collaboration and our ability to guide products through every stage of the business lifecycle— from identifying product specs and budgeting to product build, go-to-market strategies, and continued growth planning. With Myte, we worked closely with their team to align each feature with their mission of creating a seamless, impactful donation experience. This comprehensive process ensured Myte could scale while staying focused on its core purpose.
Our dev shop’s work on Myte showcases to our ability to build scalable, user-centered platforms. From identifying the core problem to launching an MVP and adding advanced features, we delivered a product that stands out in the crowded nonprofit space. Myte is now positioned as the go-to platform for donors who want to make a real impact, and it’s growing as more nonprofits join and more users discover the ease of giving through Myte.
